Wednesday, May 4, 2016

The Story Behind the Art - Joey Heiberg

The Story Behind the Art - Joey Heiberg

Hello and welcome to the ninth installation of 
THE STORY BEHIND the ART

If you are new to my blog, The Story Behind the Art will take you on a little journey into the STORY behind a particular piece of art or collection created by one of my talented friends from around the globe. The stories are posted on the first Wednesday of each month.

This month I am happy to introduce you to Joey Heiberg the mother of dollymamas by joey. Joey and I were introduced via e-mail through our mutual friend Ronnie and it was love at first email (at least for me). Although we haven't yet officially met in person; I am almost certain that we were separated at birth.
I loved reading her story and I think it's one that many can relate to.
Enjoy your trip to Joey World!
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Dolly mamas


The story of my art…oh where or where to begin!  My dad said I came out of my mom holding a crayon chasing boys. That pretty much sums it up!

I started making money (with my art, not boys) about 18 years ago when I created the dollymamas.  It was a lazy accident with a pencil and margin of the newspaper that was near by.  I was never trained and was clueless at what I was doing. ..but it worked.  Google wasn’t around so I had nothing to compare myself to and that was good by me!

Dolly Mamas

I manufactured my mamas for years until I was asked to license these ladies.  Boy did life hit the happy fan!  I made lots of money and companies flew me all over the country for artist signings.  I was wined and dined.  There weren’t many of us and I was at the top when it came to making fun of women!  Years of living in the most colorful and dysfunctional family came in handy! 

Dolly mamas


In my fantasy head (thank you black and white movies), everything always work out in the end, sometimes even in a half hour. . . thank you Brady Bunch!
dolly mamas

The economy crashed and my world as I knew it started getting smaller.  The Stationary Show was half the size; the companies I made millions for went under.  The licensing industry had changed, the world had changed, and everyone was blogging, twittering and facebooking.  I could barely figure out how to turn on my computer! Years ago you would create a piece and sent it off to the manufacturing fairies, a year later, Waa Laa. . . your product was in the store and checks showed up at your door.  Now if you can’t design the product, create the packaging and make a manufacturing template for China you won’t have a job. So I learned Photoshop.  Pretty impressive huh?  I know, for a girl who doesn’t know how to tweet or twitter or whatever they call it.  Here’s the thing. . . I know what I know from experience, hard work and a ridiculous amount of mistakes.  I also know that sitting here complaining about what isn’t and what used to be is starting to create havoc inside my 50ish year old brain!  I have enough to deal with just trying to remember my name!  So as I write this, it occurred to me that the dollymamas were the first part of my so-called grown up life (my alter ego) now because they are all the things I have become (chin hair, droopy boobs, misplaced brain).  It’s time I bring out the new me, not sure what it is. . .but I’m thinking it will be pre-pubescent – As I like to call it . . The Barbie years, when my biggest problem was getting a pimple!  Oh, I still get them, I just can’t see them!  So there you go . . .my artist life in a nutshell. . . makes you want to become a lawyer!
You can see more of Joey's work on her website.

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